A commercial team you can hire by the function, not the headcount.
Three integrated service lines available three ways. Built for residential installers expanding into commercial, and for commercial operators that need stronger pipeline, sharper incentives, or tighter delivery.
A commercial sales team you can hire by the function.
Solara Pro generates and closes commercial solar and storage opportunities for residential installers expanding into commercial, and for existing commercial operators that need more pipeline. We act as a seasoned commercial sales team, not a generic agency.
Commercial buyers expect stronger economics, better financing guidance, and more technical credibility than residential workflows typically produce. We bring those in from day one.
- Lead generation against your defined target markets
- Bankable proposals with defensible economics
- Pipeline management and buyer conversations
- Performance-based compensation structure
- Direct integration with your existing CRM
Incentive capture and financing are where commercial projects are won or lost.
We structure commercial solar and storage projects around the financing and incentive pathways that move them from interesting to bankable. That starts with C-PACE relationships and ends with depreciation modeling buyers, lenders, and asset owners will accept.
Incentives, tax rules, and program eligibility change. We validate each project against current program guidance before pricing reaches the buyer.
- Distributor-level equipment pricing across modules, inverters, racking, battery storage, and EV charging
- Financing partner network covering PPA, lease, C-PACE, construction debt, and tax equity
- Battery storage analysis across CAISO, PJM, and MISO grid operators with NFPA 855 and UL 9540 review
- C-PACE financing coordination up to 100% over 15 to 30 years
- ITC and bonus-credit timing strategy coordinated with your tax counsel
- Storage ITC adders for Energy Communities, Domestic Content, and Low-Income
- California Self-Generation Incentive Program application management
- Five-year accelerated bonus depreciation modeling under the Modified Accelerated Cost Recovery System
Solar + Storage Analysis packages
Fixed-scope, fixed-fee analysis to take a commercial opportunity from idea to proposal-ready. Storage add-ons stack onto any tier.
Foundational solar production and economics. Suited for routine commercial proposals.
Deeper rate analysis, interconnection screening, and incentive layering for mid-size commercial.
Full project economics including PPA, lease, and direct-purchase paths plus full incentive stack.
Final scope and price confirmed after a short discovery call. Incentive eligibility, utility tariff data, and load profile must be validated for each project.
Senior commercial capacity on every project. No junior hand-offs.
Tom Schwing, Connor Haney, and Jeff Cohen run every engagement directly. You get the team that has originated, financed, and delivered commercial solar across the country, not the team that is still learning it.
Build a solar business that can scale without breaking its internal systems.
Operations work runs alongside the sales and development engagement. We tighten the financial and operating systems that keep a growing solar business from outrunning its ability to deliver.
Typical use cases: founder buried in reactive operations, team growth outpacing systems, commercial sales rising faster than delivery, repeated handoff friction between sales, design, and ops.
- Profit First cash-flow systems and visibility
- Workflow audits and bottleneck removal
- Capacity planning and growth modeling
- Goal clarity and implementation accountability
- Commercial expansion readiness for residential installers
Available three ways. By the project, by the month, or by the deals we bring you.
Engage any of the three service lines as fixed-scope project work, as a monthly fractional desk, or through a project origination partnership where we bring the deal and share the upside. Combine tiers when the engagement calls for it.
See engagement models and pricing- Project Services · Pay by the deliverable, from $650
- Fractional Desk · From $5,000/mo with a 30-day out
- Origination Partnership · We bring the deal, structured per project