Your Residential Expertise. Our Commercial Power.

  • Oranssi previous project

    Fractional Commercial. Fully Integrated.

    SolaraPro is a fractional commercial solar sales, project development, and business operations team for established residential installers and existing commercial operators who want to win more projects, unlock better incentives, and run a tighter business—without adding overhead or risk. We plug directly into your organization as an expert commercial department, sharpening deal structures, maximizing incentive capture, and strengthening the financial and operational performance of every project you touch.

Why Partner With SolaraPro?

  • Fractional Commercial Team: Deep technical, financial, and regulatory expertise on demand.

  • C-PACE Financing Relationships: Established partnerships with multiple leading providers.

  • ITC Safe-Harbor Mastery: Full incentive stacking across solar and storage adders.

  • SGIP Expertise: Deep experience with California battery storage incentive applications.

  • Manufacturer-Direct Pricing: Improved project margins and competitiveness.

  • Profit First Operations: Financial and cash-flow systems built for solar installers.

  • Performance-Based 90-Day Pilot: No long-term commitment required.

Extend your team—don't replace it. Get in touch today to scope a 90-day pilot.

Our
Services

  • Decks and Patios icon

    Commercial Sales & Marketing

    We generate and close commercial solar and storage opportunities on your behalf, acting as a seasoned sales team that understands commercial buyers, technical due diligence, and the financing structures that move decisions forward. Lead generation, bankable proposals, pipeline management, and performance-based compensation.

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    Project Development & Incentive Optimization

    C-PACE financing up to 100% over 15–30 years, Federal ITC safe-harbor strategies before the July 2026 deadline, Federal Battery Storage ITC with Energy Communities, Domestic Content, and Low-Income adders, California SGIP application management, and 5-year MACRS bonus depreciation modeling.

  • Custom Additions icon

    Business Operations Consulting

    Business strategy and goal clarity, Profit First cash-flow systems, operational workflow audits, growth planning and capacity management, and ongoing accountability through implementation. We build the infrastructure that makes commercial expansion sustainable.

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    90-Day Performance Pilot

    A true performance-based pilot with no long-term commitment. We generate pipeline, capture incentives, and tighten operations over 90 days so you can make a clear, data-backed decision about continuing. Operational work is included, not billed separately during the pilot.

How the 90-Day Pilot Works

In 90 days, we create visible movement in your pipeline, your incentive capture, and your internal systems—so you can make a clear, data-backed decision about continuing.

Steps:

  1. Discovery & Alignment (Week 1): Working session to map your install capabilities, financial baseline, and growth goals to the best-fit commercial opportunities.

  2. Onboarding & Activation (Weeks 1–2): Full integration as your commercial team, including access to manufacturer-direct pricing and C-PACE partners, plus an initial operations assessment.

  3. Active Pipeline & Operations Work (Weeks 3–12): We generate and qualify commercial leads, develop bankable proposals, manage buyer conversations, and coordinate site assessments. In parallel, we implement financial and operational systems identified during onboarding.

  4. Performance Review & Decision (End of Day 90): Comprehensive report showing pipeline value, opportunities advanced, realized savings, and operational improvements. You decide whether to continue on a performance-based model.

    Performance-only during the pilot - No long-term contract required - You own every customer relationship and all project data - Operational work is included

  • Oranssi project: studio shed

    C-PACE & ITC OPTIMIZATION

  • Oranssi project: roof expansion

    COMMERCIAL SALES & PROPOSALS

  • Oranssi project: wraparound deck

    SGIP & BATTERY STORAGE

  • Oranssi project: passive house

    PROFIT FIRST OPERATIONS

  • Oranssi project: slat roof

    90-DAY PERFORMANCE PILOT

FAQs

How different is commercial solar from residential?

1

Commercial leverages your existing installation expertise but adds more sophisticated financing, incentive optimization, utility requirements, and buyer conversations. Our team brings experience across hundreds of closed commercial projects to make the transition smooth and profitable.

What is C-PACE and why do you emphasize it?

2

C-PACE allows up to 100% financing over 15–30 years, repaid through the property tax bill. Our provider relationships give partners a real advantage in closing speed, approval likelihood, and overall project affordability.

Can you explain the SGIP battery program?

3

SGIP offers substantial upfront rebates for battery storage paired with solar, especially in Equity, Resiliency, and HFTD priority zones. We manage the entire application and reservation process—where most installers struggle—to help clients capture these incentives.

What does Business Operations Consulting look like day-to-day?

4

Early on, it typically includes Profit First account setup, cash-flow visibility, a workflow audit, and a 90-day commercial expansion roadmap. Ongoing, it means regular working sessions, milestone check-ins, and accountability support as you execute.

About SolaraPro

SolaraPro was founded by solar industry veterans with hands-on experience building and scaling residential and commercial installation businesses, as well as optimizing existing commercial solar and storage portfolios. We understand the realities, constraints, and opportunities that both residential installers and commercial operators face in today's evolving market.

We now operate as the fractional commercial sales, project development, incentive, and business operations team for high-performing solar companies and asset owners across the United States. Whether you are a residential installer expanding into commercial or a mature commercial operation looking to drive more deal flow, improve incentive capture, or tighten operations, our role is to plug in as your on-demand commercial specialists. We do not replace your team. We extend it.

  • Experience: Veterans of residential, commercial, and utility-scale solar.

  • Financing Mastery: Deep expertise across C-PACE, ITC, SGIP, and MACRS.

  • Operational Foundation: Profit First systems built for solar installers.

  • Performance-Based: You pay on results, not effort, during the pilot.

  • True Partnership: Ongoing through implementation—not consulting that ends at delivery.

Our Team

Tom Schwing

Tom merges deep marketing and sales expertise with years of solar industry experience.

He is an experienced marketing/sales professional with a specialization in utilizing marketing

to enhance go-to-market sales support results.

Tom has also worked in several areas of the Solar Industry, including installation contractor, distribution, solar project development, and global channel marketing in both residential and commercial segments.

Tom brings experience in all levels and areas of business, from Fortune 500 through to entrepreneurial start-up management and growth. General Electric, Boeing, American Express, Sun Microsystems, CH2M Hill, SunEdison, Conergy, Philips Technologies, Hewlett Packard, and Apple Computer, plus over 150 start-ups and small business clients.  He managed the IPO initiatives for 3 of his agency’s clients in the .com era. 

On the solar side, Tom has also developed over 150 solar installations across the US with a combined total of just over 37 MW.  He has also worked in solar distribution as the US Sales VP for Conergy and VP of Strategic Channel Marketing for SunEdison.

Project Analyst & Senior Marketing Strategist

Connor Haney

Connor leads Engineering and Business Development at Solara Pro, bringing 12 years of experience in residential, commercial, and utility-scale solar project development, financial modeling, and sales operations leadership. He has approved over 64M in commercial solar projects, supported the development of more than 450 MW of solar opportunities, and has deep expertise in project economics, interconnection planning, IRA/ITC optimization, PPA and lease structuring, and battery storage integration. Connor has advised construction and EPC firms on launching and scaling solar divisions, designed standardized estimating and financial frameworks, and leveraged AI-driven tools to streamline interconnection analysis, pipeline growth, and revenue scaling.

Previously, Connor co-founded a renewable energy startup that grew from 0 to 25M in annual revenue, led national operations teams, and directed over 120M in sales and operations reporting while managing multi-state solar pipelines. He is known for combining advanced modeling platforms, GIS-based market targeting, and AI-powered process automation to help partners accelerate timelines, reduce change orders, and improve project margins. Connor studied Political Science at the University of Northern Colorado and is based in Colorado, where he enjoys skiing, hiking, and exploring the outdoors when he is not building the next generation of clean energy businesses.

Engineering & Business Development
Strategic Business Management & Operations

Jeff Cohen

Jeff is a business coach and fractional operations advisor who helps solar installers build more predictable, profitable, and scalable companies—without getting buried in the day-to-day chaos.

He works with owners to take the “business side” off their plate by creating clear strategy, tightening operations, and installing the systems needed to grow with confidence. Instead of guesswork, Jeff brings structure, accountability, and a practical execution plan that drives real results.

Jeff’s work focuses on five core areas:

  • Business Strategy & Execution: Clarifies goals, builds actionable game plans, and focuses teams on the highest-impact activities that move revenue and margins.

  • Marketing & Lead Flow: Helps installers create consistent, trackable lead generation systems so sales pipelines stay full and predictable.

  • Financial Systems & Profitability: Implements Profit First-style frameworks to improve cash flow, stabilize owner pay, and build reserves while scaling.

  • Operations & Delivery: Designs repeatable systems across sales, install, and project management so the business runs smoothly without constant firefighting.

  • Accountability & Growth: Provides ongoing coaching, structured check-ins, and peer-level support to ensure execution, momentum, and sustainable expansion.

With a background supporting Fortune 500 organizations and scaling small businesses, Jeff bridges high-level strategy with real-world execution—helping solar installers move from reactive growth to disciplined, scalable operations.

Who We Are

Partner with SolaraPro for fractional sales, incentive mastery, and operational systems that last. Start with a 15-minute discovery call.

Schedule Discovery Call
Start the 90-Day Pilot