About Solara Pro

A fractional commercial solar team with the track record commercial work requires.

Three operators with combined career experience across more than 150 solar installations, 37 MW delivered, over $64M in commercial projects approved, and 450+ MW of solar opportunities supported.

Who we are

A fractional commercial solar team, not a generic consultancy.

Solara Pro is built for residential installers expanding into commercial work and for commercial operators that need stronger pipeline, sharper incentives, or tighter operations.

The team brings commercial solar development, incentive optimization, and operational consulting under one engagement. We extend your capabilities. We do not replace your people.

The team

Three operators with the track record commercial work requires.

Tom Schwing

Project Analyst & Senior Marketing Strategist

Tom brings over 40 years of marketing and business leadership across solar, technology, and environmental sectors. He founded and ran Schwing/Walsh Advertising, building it into one of the most prominent agencies of its era, and later led sales and marketing at SunEdison and Conergy, two of the most influential names in the early commercial solar market. He founded Schwing Marketing Services in 2019, focused on health, wellness, environmental, and education sectors.

150+

Solar installations developed

37 MW

Cumulative capacity delivered

Background

Brand strategy and positioning for commercial solar
Channel marketing and dealer enablement
Commercial sales leadership across the early solar market
US Sales VP, Conergy
VP of Strategic Channel Marketing, SunEdison

Connor Haney

Engineering & Business Development

Connor leads engineering and business development, bringing 12 years of career experience across commercial, residential, and utility-scale solar project development, applied AI, workflow automation, battery storage, and solar finance. He currently serves as Director of Commercial Sales Operations at StraightUp Solar, and previously co-founded Mission Energy as Vice President of Project Development and Financial Analysis, where he originated and modeled commercial portfolios for nonprofit and faith-based offtakers. Prior to Mission Energy, he served as Chief Operating Officer of Energy Experts.

$64M

Commercial solar approved

450+ MW

Solar opportunities supported

Background

Project economics and financial modeling
Interconnection planning
IRA and ITC optimization
PPA and lease structuring
Battery storage integration

Jeff Cohen

Business Coach & Fractional Operations Advisor

Jeff is the founder and CEO of C-Level Roundtable and author of Count-On-Able, a methodology for turning technical founders into operationally strong CEOs. His background spans enterprise software at IBM and multiple seven-figure ventures he founded or scaled, and his coaching practice has worked with more than 300 businesses since 2014. Jeff specializes in the 1M to 3M revenue band, helping founders move out of day-to-day firefighting through structured 90-day sprints, cash control disciplines, and operating systems that build accountability across the team.

Background

Business strategy and execution
Marketing and lead flow
Financial systems and profitability
Operations and delivery
Accountability and growth coaching

Where we work

Commercial solar and storage partners across the United States.

We engage with established residential installers expanding into commercial work, existing commercial operators seeking more deal flow, and asset owners optimizing solar and storage portfolios. C-PACE financing relationships, ITC and bonus-credit timing strategy, California Self-Generation Incentive Program experience, manufacturer-direct pricing, and Profit First operating systems sit at the core of the offering.

Talk to the team.

A 30-minute discovery call covers your pipeline, the gaps we cover, and which engagement model fits the work in front of you.

Book a 30-minute discovery call